How to Create Your Own Facebook Fundraiser to Help the Cornell Lab

November 6, 2018
Piping Plover and chick by B.N. Singh via Birdshare.

If you’re looking for a way to help the Cornell Lab of Ornithology and spread awareness of our work among your friends, here’s a great way to do it: Facebook.

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You can now create your own Facebook Fundraiser on behalf of organizations like the Cornell Lab. The benefits of doing this are far-reaching: you can inspire your friends to support us while also increasing their awareness of our work. Your friends are also encouraged to share with their Facebook communities, which means you may receive gifts from people you don’t even know who connect with your story!

Facebook makes raising funds easy, fun, and secure. As a fundraiser, you can set donation goals and track your progress. It’s also safe: donors can enter their payment information securely and easily through Facebook.

Have a birthday coming up? Celebrating a milestone? Want to mark a meaningful occasion like, say, International Migratory Bird Day or Rachel Carson’s birthday? Whatever the reason, Facebook Fundraisers are a great way to raise funds for the Cornell Lab—and we deeply appreciate your help in spreading the word.

Learn how in 5 simple steps

(Tip: Get started from this easy link. Note that it’s possible to set up a fundraiser on your phone, but you may find it easier on a tablet or laptop as you’ll be doing a little bit of typing):

Creatig a Facebook fundraiser, step 1.Step 1: Select the “Fundraisers” option.

Step 1. Go To Your Newsfeed

Go to this link to get started. If for any reason you have trouble with this link, it’s fairly easy to navigate to the right spot. Here are instructions:

Desktop users: Go to your Facebook newsfeed and select the “Fundraisers” option on the left toolbar under explore. You may have to hit “see more” for the fundraisers option to appear.

Mobile users: Open up Facebook and tap the three vertical lines either on the bottom or top right-hand side of your screen (locations vary among devices). Select “fundraisers” in the options that appear. You may have to hit “see more” for the fundraisers option to appear.

Step 2, Facebook fundraisingStep 2: Choose Raise money > Nonprofit > Cornell Lab of Ornithology.

Step 2. Tell Your Story

Desktop and mobile users: The Facebook Fundraiser main page will appear. Hit “Raise money” and select the option for Nonprofit. You will be prompted to search for a nonprofit to support. Type in Cornell Lab of Ornithology and select our organization. A form will appear once you have selected our Facebook page. Fill in the form with your goal amount and the additional fields that appear. You will also be asked to tell your story about why you are connected to the Cornell Lab. This will be the story that appears when you are sharing with your network, so make sure to personalize your message!

Step 3, Facebook fundraisingStep 3: Choose a photo to pair with your fundraiser.

Step 3: Add A Cover Photo

Desktop and mobile users: Next, pick the cover photo that you want to be paired with your fundraiser page. By clicking the edit icon on the suggested photo you have the ability to select or upload alternate photos. If you choose to select a new photo, scroll through the image options and select the one you want.

Step 4: facebook fundraisingStep 4: Publish and share your fundraiser.

Step 4: Publish Your Fundraiser

Desktop and mobile users: Click “Create” and your Facebook Fundraiser for the Cornell Lab of Ornithology will be published. Now you can share your personalized fundraiser with your social network in honor of your connection to our cause.

Step 5: Reach Your Goal

Lastly, don’t be shy! Post your fundraiser to your timeline a few times before your end date approaches. You can follow up by opening your fundraiser page and clicking the share button.

Here are some ideas for following up with your friends:

  • Reposting about the progress made towards your goal so far. If you are 50% towards your goal, thank those that donated and ask the rest of your network to help you raise the remaining amount.
  • Sharing again on the final day of your fundraiser to promote urgency. You can say something along the lines of “This is the last day to donate, please help me meet my goal!”

Thank you for your interest in raising awareness and donations for the Cornell Lab. We love having you as part of our community!

If you have any questions please contact 866-989-BIRD for assistance. In the meantime, here’s a list of frequently asked questions — and some helpful answers about Facebook Fundraisers:

Frequently Asked Questions

Are donations made on Facebook tax-deductible?

Donations made through Facebook to the Cornell Lab of Ornithology are tax-deductible, though tax laws vary by state and by country. You should consult a tax professional or review the laws for your area to determine whether a donation is tax-deductible.

If I create a Facebook Fundraiser will my donors get a tax receipt?

Once a donor makes a donation, a confirmation will be sent to their primary email listed on their Facebook account. This confirmation shows that they’ve made the donation as a charitable contribution and that they’re not receiving any goods or services in return.

What percentage does Facebook take from fundraisers?

None! 100% of the donations that you raise for the Cornell Lab—even if you don’t reach your goal—will go directly to our organization. Donations made on Facebook to charitable organizations using the Facebook payments platform aren’t charged fees.

Will the Cornell Lab of Ornithology receive my information or the information of those who contribute to my fundraiser?

When you set up a Facebook Fundraiser, your name and the amount of money raised will be shared with us. You—and any contributor to your fundraiser—will also have the option to share your email with us to receive updates.

Will my friends’ donation amounts be shared on Facebook?

When your friends donate to your fundraiser, the charitable organization to which they are donating (the Cornell Lab of Ornithology) and the creator of the fundraiser (you) will be able to see donations. However, the amount they donate will never be shared on Facebook.

If someone donates through a fundraiser, will they become a member of the Lab?

Due to Facebook’s information-sharing restrictions, we are currently unable to offer Lab memberships to those who donate via its fundraising tools. If you or contributors to your fundraiser would like to learn more about the benefits associated with being a Lab member, we encourage donors to share their email address when making a donation so we can provide those details!

Visit Facebook for more answers to your FAQs.